Book reviews
Naresh K. Malhotra, Richard K. Robinson, Donald F. Mulvihill, Margo Brousseau-Poulin, Boris W. Becker, Jacqueline Mondy, Edward J. Ryan, Larry S. Lowe
Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 3
Abstract
Aaker, David A. and George S. Day (1978),Consumerism: Search for the Consumer Interest, 3rd ed., New York: The Free Press.Google ScholarDownload references
Enable JavaScript for citation tools and additional paper interactions.