Guidelines for a telephone group interview
A. B. Blankenship Ph.D., Michael M. Pearson D.B.A.
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 1
Abstract
Group interviews for purposes of marketing research have been around for many years, but when the authors began their research work underlying this article, they believed that no group interview had ever been done by telephone. They learned they were wrong, although the work they did was among the earliest in the field. The article reviews what other work has been done in the field, outlines their work, and provides a preliminary statement of guidelines for conducting group interviews.
Keywords
Group Session, Group Interview, Consumer Research, Marketing Research, Conference Call
Enable JavaScript for citation tools and additional paper interactions.