Joint confidence interval construction for multivariate applications in marketing
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 1
Abstract
This paper discusses a common error made by many market researchers; improper calculation of joint confidence intervals. A table of the individual confidence intervals required in order to attain an overall target confidence interval is presented. It is believed that this table will be a useful reference for market researchers.
Keywords
Coral Gable, Bivariate Case, Fidence Interval, Multivariate Application, Market Researcher
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