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Carolyn R. Dexter, J. B. Wilkinson, Joel R. Evans, M. Wayne DeLozier, William A. Dempsey, Steven A. Baumgarten, Bruce Allen

Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 1

DOI: 10.1007/BF02722009

Abstract

Authors and AffiliationsThe Pennsylvania State University, Pennsylrania, USACarolyn R. DexterThe University of Alabama, Huntsville, Alabama, USAJ. B. WilkinsonHofstra University, Hempstead, NY., USAJoel R. EvansUniversity of South Carolina, South Carolina, USAM. Wayne DeLozierTemple University, Philadelphia, PA., USAWilliam A. DempseyUniversity of South Florida, Florida, USASteven A. BaumgartenKent State University, Kent, Ohio, USABruce AllenAuthorsCarolyn R. DexterView author publicationsSearch author on:PubMedGoogle ScholarJ. B. WilkinsonView author publicationsSearch author on:PubMedGoogle ScholarJoel R. EvansView author publicationsSearch author on:PubMedGoogle ScholarM. Wayne DeLozierView author publicationsSearch author on:PubMedGoogle ScholarWilliam A. DempseyView author publicationsSearch author on:PubMedGoogle ScholarSteven A. BaumgartenView author publicationsSearch author on:PubMedGoogle ScholarBruce AllenView author publicationsSearch author on:PubMedGoogle Scholar

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