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Advertising and differentiated sex roles in contemporary American society

I. Del Hawkins Ph.D., Kenneth A. Coney Ph.D.

Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 1

DOI: 10.1007/BF02722047

Abstract

New York Times News Service, “UN Report on Sexism ‘Bluntly’ Worded”, United Nations, New York, 1974.Google ScholarHolter, Harriet. Sex Roles and Social Structure. Oslo: Universitetsforlaget, 1970.Google ScholarCourtney, Alice E., and Sarah W. Lockerety. “A Women’s Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements”, Journal of Marketing Research, 8 (February, 1971), 92–5.ArticleGoogle ScholarWagner, Louis C. and Janis B. Banos. “A Women’s Place: A Follow-Up Analysis of the Roles Portrayed by Women in Magazine Advertisements”, Journal of Marketing Research, 10 (May, 1973), 213–14.ArticleGoogle ScholarAnastasi, Anne. Differential Psychology. New York: Macmillan Company, 1958.Google ScholarIbid..Google ScholarHamburg, David A., and Donald T. Lunde. “Sex Hormones in the Development of Sex Differences in Human Behavior”, in Eleanor E. Maccoby, The Devlopment of Sex Differences. Stanford: Stanford University Press, 1966.Google ScholarMaccoby, Eleanor E. “Sex Differences in Intellectual Functioning” in Eleanor E. Maccoby, The Development of Sex Differences, Stanford: Stanford University Press, 1967.Google ScholarEdwards, Allen L.. Personal Preference Schedule. New York: The Psychological Corp., 1959.Google ScholarGough, Harrison G. California Psychological Inventory. Palo Alto: Consulting Psychologists Press, 1967.Google ScholarGordon, Leonard V. Gordon Personal Profile. New York: Harcourt, Brace and World, 1963.Google ScholarEdwards, Allen L. Edwards Personality Inventory. Chicago: Science Research Associates, 1967.Google ScholarHolter, Harriet, op. cit..Google ScholarHolter, Harriet, op. cit..Google ScholarHolter, Harriet, op. cit..Google ScholarAlexander, Tom. “There Are Sex Differences in the Mind, Too”, Fortune, 83 (February, 1971), 76–794.Google ScholarMead, Margaret. Sex and Temperament in Three Primitive Societies. New York: Morrow, 1935.Google ScholarRead, Evelyn. “The Method of Women’s Inferiority” in Leslie B. Tanner, Voices from Women’s Liberation. New York: Signet, 1970.Google ScholarBrown, Roger. Social Psychology. New York: Free Press, 1965.Google ScholarBrink, Edward L. and William T. Kelly. The Management of Promotion. Englewood Cliffs, N.J.: Prentice-Hall, Inc., 1963.Google ScholarStuteville, John R. “Sexually Polarized Products and Advertising Strategy”, Journal of Retailing, 47 (Summer, 1971), 3–13.Google ScholarMorris, George P. and Edward W. Cundiff. “Acceptance by Males of Feminine Products”, Journal of Marketing Research, 8 (August, 1971), 372–4.ArticleGoogle ScholarGove, Walter R., and Jeanette F. Tudor. “Adult Sex Roles and Mental Illness”, American Journal of Sociology, 78 (January, 1973), 812–35.ArticleGoogle ScholarGove, Walter R. “The Relationship Between Sex Roles, Marital Status, and Mental Illness”, Social Forces, 51 (September, 1972), 34–44.ArticleGoogle ScholarCourtney, Alice E., and Sarah W. Lockerety, op. cit.“.ArticleGoogle ScholarD’Andrade, Roy G. “Sex Differences and Cultural Institutions” in Eleanor E. Maccoby, The Development of Sex Differences, Stanford: Stanford University Press, 1966.Google ScholarMead, Margaret. Male and Female. New York: Morrow, 1949.Google ScholarBem, S. L. and D. J. Bem. Beliefs, Attitudes, and Human Affairs. Monterey, California: Wadsworth Publishing Company, 1970. The appropriate Section “Training the Woman to Know Her Place: The Power of a Nonconscious Ideology” appears in Harold H. Kassarjian and Thomas S. Robertson (Eds.) Perspectives in Consumer Behavior. Glenview, Ill.: Scott, Foresman and Co., 1973.Google ScholarKomarovsky, Mirra. “Cultural Contradictions and Sex Roles”, American Journal of Sociology, 78 (January, 1973), 873–84.ArticleGoogle ScholarDownload references

Keywords

Intellectual Functioning, Personality Difference, Magazine Advertisement, York Time News, Hair Spray

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