Do different consumers operate under the same preference model?
V. Parker Lessig Ph.D., Beverlee B. Anderson Ph.D.
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 1
Abstract
Day, George S. “Evaluating Models of Attitude Structure,” Journal of Marketing Research, 9 (August 1972), 279–86.ArticleGoogle ScholarHorrell, James F. and V. Parker Lessig. “An Application of the Multivariate Generalization of the Kruskal-Wallis Test,” Decision Sciences, in press.Rokeach, Milton, “Attitude Change and Behavior Change,” Public Opinion Quarterly, 30 (Winter 1966), 529–50.ArticleGoogle ScholarDownload references
Keywords
Preference Model, Carbonate Soft Drink, Directional Importance, Posttrial Perception, LESSIG
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