A systems approach for the generation of new product ideas
Katherine Marton Ph.D., Karen A. Berkman
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 1
Abstract
One way to manage a creative project directed toward new product ideas is through a systems approach. This model offers a systematic way to explore all relevant factors, including those related to consumer satisfaction.
Keywords
Creative Process, Product Idea, Creative Project, Arbitrary Deadline, Oral Hygiene Product
Enable JavaScript for citation tools and additional paper interactions.