Book reviews
Charles W. Lamb, Dennis H. Tootelian
Journal of the Academy of Marketing Science · 1976 · Volume 4 · Issue 1
Abstract
Authors and AffiliationsTexas A&M University, College Station, Texas, USACharles W. LambCalifornia State University, Sacramento, CaliforniaDennis H. TootelianAuthorsCharles W. LambView author publicationsSearch author on:PubMedGoogle ScholarDennis H. TootelianView author publicationsSearch author on:PubMedGoogle Scholar
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