Mail and telephone shopping as a function of consumer self-confidence
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 4
Abstract
Cox, Donald F. and Rich, Stuart U., 1964, “Perceived Risk and Consumer Decision Making—The Case of Telephone Shopping.”Journal of Marketing Research1 (November) 32–39.ArticleGoogle ScholarKolter, Philip, 1973 “Atmospherics As a Marketing Tool.”Journal of Retailing49 (Winter) 48–64.Google ScholarReynolds, Fred D., 1974 “An Analysis of Catalog Buying Behavior.”Journal of Marketing38 (July) 47–51.ArticleGoogle ScholarSpence, Homer E., Engel, James F and Blackwell, Roger D., 1970 “Perceived Risk in Mail-Order and Retail Store Buying.”Journal of Marketing Research7 (August) 364–69.ArticleGoogle ScholarThorpe, Louis P., Clark, Willis W and Tiegs, Ernest W., 1953Manual for the California Test of Personality. New York: McGraw-Hill Book Company.Google ScholarU.S. Bureau of Census. (1972)Census of Retail Trade, 1972 Area Series United States. RC72-A-52. Washington, D.C.: U.S. Government Printing Office 70–71.Google ScholarDownload references
Keywords
Confidence Rating, Female Household Head, Personal Worth, Shopping Situation, Total Average Difference
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