An empirical examination of the dimensionality of power in a channel of distribution
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 4
Abstract
The previous analysis strongly suggests that power in the channel of distribution for new automobiles is a multidimensional construct. Therefore, a generalized index of power isnotthe preferred measurement procedure to adopt. This is inconsistent with present approaches to measuring power. In substitution of a generalized index of power it is suggested that power issues be grouped together via factor analysis or possibly cluster analysis. Perhaps even better would be the treating of each power issue separately. The best approach, however, will be determined upon the empirical examination of alternative methods of measurement.
Keywords
Market Research, Distribution Channel, Retail Price, Empirical Examination, Multidimensional Construct
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