Book reviews
J. Dale Molander, Irene L. Lange, Charles W. Lamb, Philip C. Burger, William G. Browne
Journal of the Academy of Marketing Science · 1977 · Volume 5 · Issue 4
Abstract
Authors and AffiliationsUniversity of Wisconsin-Oshkosh, Oshkosh, Wisconsin, USAJ. Dale MolanderCalifornia State University, FullertonIrene L. LangeTexas A&M University, College Station, USACharles W. LambState University of New York at Binghamton, Binghamton, USAPhilip C. BurgerOregon State University, Corvallis, USAWilliam G. BrowneAuthorsJ. Dale MolanderView author publicationsSearch author on:PubMedGoogle ScholarIrene L. LangeView author publicationsSearch author on:PubMedGoogle ScholarCharles W. LambView author publicationsSearch author on:PubMedGoogle ScholarPhilip C. BurgerView author publicationsSearch author on:PubMedGoogle ScholarWilliam G. BrowneView author publicationsSearch author on:PubMedGoogle Scholar
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