Product life cycles of durable goods for the home
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 1
Abstract
This is a study of product life cycles of durable goods used in the home. Data of durable goods shipments from 1922 to 1978 were analyzed, and the products were classi-fied into various shapes of product life cycles. Fifty percent of the products were found to be in the typical life cycle pattern. Most big ticket items in this industry are still in the maturity stage. There are a few significant products in the growth stage. marketing prospects for individual products are suggested, based on the shapes of their product life cycles.
Keywords
Product Life Cycle, Curve Type, Durable Good, Product Class, Vacuum Cleaner
Enable JavaScript for citation tools and additional paper interactions.