International barter and countertrade: An exploratory study
Sandra M. Huszagh, Hiram C. Barksdale
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 1
Abstract
Based on information supplied by corporations currently using barter and countertrade in international exchange, this paper examines the products traded, the markets involved, and the organizational arrangements for handling such transactions. Executives’ opinions on the advantages and disadvantages of barter/countertrade in the international marketing process are summarized, and the marketing implications of these trading approaches are discussed.
Keywords
Product Line, Capital Good, Wall Street Journal, International Marketing, Trading Specialist
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