The value of user image in quelling aberrant consumer behavior

M. Jeffery Kallis, Kathleen A. Krentler, Dinoo J. Vanier

Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 1

Abstract

Shoplifting has reached epidemic proportions. Traditional approaches to keeping this behavior under control have met with limited success. This article explores the use of user image to decrease shoplifting. The analysis supports the approach. If the image of the “typical shoplifter” is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.

Keywords

Income, Minnesota Multiphasic Personality Inventory, Dissertation Abstract, Mass Transit, Retail Industry

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