Predictive validity of ethnic identification measures: An illustration of the English/French classification dilemma in Canada

Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 2

Abstract

To establish the predictive validity of ethnic identification measures, respondents in the Montreal Urban Community were surveyed and measured on a variety of ethnic dimensions. The data was then fed to a clustering algorithm. Two-group clustering assignments were then compared to traditional taxonomic measures. It is shown that some measures do an excellent job in classifying respondents, while others, which are commonly used in practice, do not fare as well.

Keywords

Predictive Validity, Mother Tongue, Dominant Language, Ethnic Affiliation, English Newspaper

Enable JavaScript for citation tools and additional paper interactions.