Priority patterns of acquisition of financial assets
John R. Dickinson, Eric Kirzner
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 2
Abstract
Identification of the order in which households acquire financial assets has important market segmentation and sales forecasting strategy implications. Utilizing Guttman scalogram analysis, this study finds that for ten financial assets a systematic priority pattern is operative for a large sample of Canadian households. Results are compared with those of a similar study carried out in the United States.
Keywords
Mutual Fund, Life Insurance, Financial Asset, Corporate Bond, Saving Account
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