A comparison of conflict issues in Canadian shopping centres and franchise systems
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 2
Abstract
Franchise systems and shopping centres have each become dominant forces in modern retailing. While the former has received considerable attention in the academic literature, very little research has been directed to shopping centres. This paper examines selected behavioral concepts found in each type of system as perceived by parallel sample of Canadian shopping centre tenants and franchisees. While no major differences were detected concerning the extent of conflict between the two settings, the power bases employed by shopping centre managers were found to be quite different than those employed by franchisors.
Keywords
Shopping Centre, Power Base, Common Item, Decision Area, Franchise System
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