Profitable positioning for retailers
Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 2
Abstract
This article has considered the nature and role of positioning among retailers. The positioning of retail stores was defined as the perceived image consumers have of one store in relation to competitive outlets within the same trading area. And profitable positioning for retailers was identified as a strategy for developing and projecting unique store images for increasing the retailer’s total profits.
Keywords
Retail Store, Total Profit, Product Assortment, Exclusive Dealer, Shoe Store
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