A potential segmentation variable for marketers: Relative occupational class income

R. Eugene Klippel Ph.D., John F. Monoky Ph.D.

Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 2

Abstract

Carman, James M. 1965, The Application of Social Class in Market Segmentation. Berkeley, California: Graduate School of Business, University of California.Google ScholarColeman, Richard P. 1960. “The Significance of Social Stratification in Selling.” Marketing: A Maturing Discipline. American Marketing Association, 181–84.Kotler, Philip A. 1972. Marketing Management. Englewood Cliffs, New Jersey: Prentice Hall. Inc., Second Edition.Google ScholarPeters, William H. 1970. “Relative Occupational Class Income: A Significant Variable in the Marketing of Automobiles.” Journal of Marketing 34 (April) 74–6.ArticleGoogle ScholarDownload references

Keywords

Income, Social Class, Occupational Class, Purchase Behavior, Class Income

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