Forecasting the impact of a new product introduction
Journal of the Academy of Marketing Science · 1974 · Volume 2 · Issue 2
Abstract
Bass, Frank M., Charles King, and Edgar Pessimeier. 1968. Applications of the Sciences in Marketing Management. New York: John Wiley & Sons, Inc.Google ScholarChambers, John C., S. K. Mullick, and Donald D. Smith. 1971. “How to Choose the Right Forecasting Technique”. Harvard Business Review 49 (July–August) 45–74.Google ScholarChisholm, Roger K. and Gilbert R. Whitaker, Jr. 1971. Forecasting Methods. Homewood, Illinois: Richard D. Irwin, Inc.Google ScholarJuster, F. Thomas 1966. “Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design”. Journal of the American Statistical Association 61 (September) 658–696.ArticleGoogle ScholarNorth, Harper Q. and Donald L. Pyke. 1969. “Probes of the Technological Future”. Harvard Business Review 47 (May–June) 68–76.Google ScholarReinmuth, James E. and Michael D. Geurts. 1972. “A Bayesian Approach to Forecasting Effects of Atypical Situations”. Journal of Marketing Research 9 (August) 292–298.ArticleGoogle ScholarSpencer, Milton H., Colin G. Clark and Peter W. Hoguet. 1961. Business and Economic Forecasting. Homewood, Illinois: Richard D. Irwin, Inc.Google ScholarThiel, Henri and R. F. Kosobud. 1968. “How Informative Are Consumer Buying Intention Surveys?” Review of Economics and Statistics 50 (February) 50–59.ArticleGoogle ScholarDownload references
Keywords
Affirmative Action, Purchase Intention, Delphi Method, Brand Loyalty, Term Forecast
Enable JavaScript for citation tools and additional paper interactions.