Testing the social involvement model in an energy conservation context
Jon B. Freiden, Phillip E. Downs
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 3
Abstract
This study tests Webster’s Social Involvement Model in the realm of energy conservation. An energy conservation index (ECI) is developed and serves as the dependent variable, while sociopsychological, attitudinal and demographic measures comprise the independent variables. Rather than being upscale and socially responsible, those scoring high on the ECI are socioeconomically down-scale.
Keywords
Income, Social Responsibility, Energy Conservation, Energy Crisis, Energy Problem
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