Japanese sogo shosha and the U.S. export trading companies
Lyn S. Amine, S. Tamer Cavusgil, Robert I. Weinstein
Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 3
Abstract
Recent legislation in the U.S. concerning export trading companies has drawn attention to the Japanese general trading companies. While the intent of the ETC Act was not to replicate the sogo shosha model in the U.S., there are some parallels which we can identify. In this paper we examine the evolving forms of the sogo shosha and ETCs, and show how they compete directly in some areas of international trade. Although early performance results for U.S. ETCs are not encouraging, longer term results are expected to improve. To support this expectation, we identify current problems and offer recommendations for improvement. These recommendations are framed in the context of the U.S. business environment, and implications for public policy are assessed.
Keywords
World Trade, Wall Street Journal, International Joint Venturis, International Marketing, Trading Company
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