The products liability coordinator: A partial solution

Journal of the Academy of Marketing Science · 1986 · Volume 14 · Issue 3

Abstract

Product liability problems have beset businesses for the past decade. Lack of availability of products liability insurance, soaring insurance premiums, proliferation of products liability lawsuits, astronomical damage awards and ever changing products liability laws have created severe problems in many industries. While many states are enacting new products liability laws modeled after federal legislation to ease the burden, businesses must take the initiative to solve their own problems. Most companies have relied on their legal staffs to deal with product liability. This paper presents an organizational change that can help manufacturers cope with products liability. A products liability coordinator can generate, process, and disseminate relevant information in this dynamic area and oversee corporate strategic decisions which might result in products liability.

Keywords

Strict Liability, Product Liability, Business Insurance, Model Bill, Commerce Department

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