Book reviews

Abstract

DO-IT-YOURSELF MARKETING RESEARCH, Second Edition. by George Edward Breen and A. B. Blankenship (New York: McGraw-Hill, 1982, 303 pp., $24.95)Google ScholarTHE MARKETING IMAGINATION by Theodore Leavitt (New York: Free Press, 1983, 224 pp., $15.95)Google ScholarMANAGERIAL MARKETING FOR INDUSTRIAL FIRMS by Charles B. Ames and James D. Hlavacek (New York: Random House, 1984, 560 pp., $28.95)Google ScholarINDUSTRIAL MARKETING MANAGEMENT, Second Edition by Robert W. Haas (Boston: Kent Publishing Co., 1982, 558 pp.)Google ScholarMARKETING CHANNELS: A MANAGEMENT VIEW by Bert Rosenbloom (Chicago: The Dryden Press, 1983, 511 pp.)Google ScholarMARKETING RESEARCH, Second Edition by George KressCOMPARATIVE MARKETING SYSTEMS by Erdener Kaynak and Ronald Savitt (New York: Praeger, 1984, 309 pps., $28.95)Google ScholarMARKETING IN THE THIRD WORLD by Erdener Kaynak (New York: Praeger Publishers, 1982, 302 pp., $31.95)Google ScholarINTERNATIONAL MARKETING AND PURCHASING OF INDUSTRIAL GOODS: AN INTERACTION APPROACH by Hakan Hakansson (ed.) (New York: John Wiley & Sons, 1982, 406 pp.)Google ScholarPROMOTION: PRODUCTS, SERVICES, AND IDEAS by William M. Kincalde, Jr. (Charles E. Merrill Publishing Company, 1980, 355 pp.)MARKETING RESEARCH: AN APPLIED APPROACH, Second Edition by Thomas C. Kinnear and James K. Taylor (New York: McGraw-Hill, 1984, $25.95)Google ScholarMARKETING INFORMATION: A PROFESSIONAL REFERENCE GUIDE by Jac. L. Goldstucker (ed.) (Atlanta: Georgia State University Business Publications, 1982, 369 pps., $60.00)Google ScholarMARKETING MANAGEMENT: STRATEGIES AND PROGRAMS, Second Edition by Joseph P. Guiltinan and Gordon W. Paul (New York, McGraw-Hill, Inc., 1985)Google ScholarDownload references