Three differential variables and their relation to retail strategy and profitability
Journal of the Academy of Marketing Science · 1988 · Volume 16 · Issue 3
Abstract
The primary objective of this study is to evaluate three variables utilized frequently within the retail grocery industry to gain a differential advantage within a target market. These variables are Trading Stamps, Credit, and Delivery. Essentially, the study seeks to determine whether these differential variables are related to retail strategy and retail store profitability for a selected group of retail grocery stores belonging to a retailer cooperative. The study also seeks to determine if the utilization of the differential variables creates any profitability changes within the basic retailing strategy variables of the researched respondents.
Keywords
Differential Variable, Retail Establishment, Retail Grocery, Differential Advantage, Retailing Strategy
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