The current status of microcomputer usage in the marketing programs of AACSB-accredited colleges and universities
David L. Kurtz, Louis E. Boone
Journal of the Academy of Marketing Science · 1987 · Volume 15 · Issue 2
Abstract
This paper presents the results of a comprehensive survey of microcomputer usage in marketing education today. This status report indicates that AACSB-accredited universities are making considerable progress in integrating microcomputers into their marketing programs.
Keywords
Marketing, Business School, Marketing Program, Faculty Participation, Current Availability
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