Cognitive consistency of marketing managers in ethical situations
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 3
Abstract
This study is an empirical investigation to determine if managers are consistent in their ethical decision making. Respondents were evenly distributed among five moral philosophy types. The results suggest that, depending upon the situation, respondents will sometimes change their value structure or their perceived moral philosophy type.
Keywords
Business Ethic, Ethical Decision, Moral Philosophy, American Market Association, Ethical Situation
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