Question order effects in taste testing of beverages
Joe L. Welch, Cathy Owens Swift
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 3
Abstract
The effect of order position has been demonstrated in marketing research, sometimes compromising survey results. This paper studies the influence of order position in product taste trials of carbonated beverages using a sequential monadic design. The authors measure attitude ratings across product trials rather than across products to examine the effect of order position on preference ratings.
Keywords
Market Research, Order Effect, Soft Drink, Product Trial, Taste Test
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