Underlying dimensions of barriers to market entry in consumer goods markets
Fahri Karakaya, Michael J. Stahl
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 3
Abstract
The importance and underlying dimensions of twenty-five market entry barriers in consumer markets were examined through a survey of marketing executives from 151 U.S. firms. The results indicate that there are three major underlying dimensions of entry barriers.
Keywords
Market Entry, Capital Requirement, Consumer Market, Entry Barrier, Trade Secret
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