Book reviews

Abstract

Scale Development: Theory and Applicationsby Robert F. De Vellis (Newbury Park, CA: Sage Publications, 1991)Google ScholarHearing the Voice of the Market: Competitive Advantage through Creative Use of Market Informationby Vincent P. Barabba and Gerald Zaltman (Boston: Harvard Business School Press, 1990)Google ScholarInternational Marketing Strategyby Hans B. Thorelli and S. Tamer Cavusgil (Oxford: Pergamon Press, 1990)Google ScholarConsumer Psycholog in Behavioral Perspectiveby Gordon Foxall (London and New York: Routledge, 1990)Google ScholarHandbook of Research Design and Social Measurementby Delbert C. Miller (Newbury Park, CA: Sage Publications, 5th edition, 1991)Google ScholarReferencesRossiter, John R. and Larry Percy. 1987.Advertising and Promotion Management. New York: McGraw-Hill.Google ScholarPetty, Richard E. and John T. Cacioppo. 1986.Central and Peripheral Routes to Persuasion: The Elaboration Likelihood Model. New York: Springer Verlag.Google ScholarDownload references