Book reviews
Ronald E. Goldsmith, Nils-Erik Aaby, Benjamin Sackmary, Lee Dahringer, Gene W. Murdock, H. Michael Hayes, William L. James
Journal of the Academy of Marketing Science · 1991 · Volume 19 · Issue 1
Abstract
The Clustering of Americaby Michael J. Weiss (New York: Harper and Row, 1988, 416 pp., $10.95)Google ScholarThe Role of Design in International Competitiveness by D.O. Ughanwa and M.J. BakerService-Led Growthby Dorothy I. Riddle (New York: Praeger, 1986, 249 pp., $38.95 library binding, $16.95 paperback)Google ScholarMarketing by Agreement: A Cross Cultural Approach to Business Negotiations. Second Edition by J.B. McCall and M.B. Warrington (Chichester: John Wiley and Sons, 1989, 324 pp., $44.95)Google ScholarProfitable Exporting: A Complete Guide to Marketing Your Products Abroadby John S. Gordon and Jack R. Arnold (New York: John Wiley & Sons, 1988, 358 pp., $45.00)Google ScholarMultidimensional Scaling: Concepts and Applicationsby Paul E. Green, Frank J. Carmone Jr., and Scott M. Smith (Boston: Allyn and Bacon, 1989, 407 pp.)Google ScholarDownload references
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