Book reviews
Ronald E. Goldsmith, Michael Mazis, Mary Jo Bitner, Edward Rigdon, Robin T. Peterson, Armen Tashchian
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 1
Abstract
Deceptive Advertising: Behavioral Study of a Legal Concept by Jef I. Richards(Hillsdale, NJ: Lawrence Erlbaum Associates, 1990)Google ScholarDelivering Quality Service: Balancing Customer Perceptions and Expectations by Valarie A. Zeithaml, A. Parasuraman, and Leonard L. Berry(The Free Press, 1990)Structural Equations with Latent Variables by Kenneth A. Bollen(New York: Wiley, 1989)Google ScholarStrategic Decisions from Behavioral Research: Axioms Under Review: Challenging the Conventional Wisdom of Marketing and Attitude Research Editor: Anonymous(Chicago: American Marketing Association: Proceedings, 1st Annual Behavioral Research Conference January 28–31, 1990 and 21st Annual Attitude Research Conference, January 28–31, 1990, pp. 232)An Introduction to the Logic Psychological Measurement by Joel Mitchell(Hillsdale: Lawrence Erlbaum Associates, 1990)Google ScholarDownload references
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