The integration of a logistical decision-making framework into nonprofit marketing

J. Richard Jones D.B.A., Philip D. Cooper Ph.D.

Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 1

Abstract

Marketing practitioners in for-profit-making settings are typically well acquainted with what logistical decisions can do for a marketing program and what marketing constraints can do to a logistics system. For the most part, however, the conceptual tansfer from a product-oriented firm to a service-producing organization has been lacking and obviously not made in non-profit marketing situations. This paper examines these areas and presents a creative expansion of the logistics decision-making area into nonprofit marketing. Hopefully, this setting will encourage others to investigate non-profit areas and, in particular, the interrelationships involved in the logistics area.

Keywords

Nonprofit Sector, Logistical Decision, Business Logistics, American Market Association, Physical Distribution

Enable JavaScript for citation tools and additional paper interactions.