Personality, organization-specific attitude, and socioeconomic correlates of charity giving behavior
Ugur Yavas Ph.D., Glen Riecken Ph.D., Ravi Parameswaran Ph.D.
Journal of the Academy of Marketing Science · 1981 · Volume 9 · Issue 1
Abstract
It should be noted that due to the composition of the sample, the specific findings of this study are not intended to be generalized to the population. The results of the discriminant analysis, nevertheless, provide some evidence that socioeconomic variables are more efficient than both organization-specific attitudes and personality variables in discriminating donors and nondonors. The analyses also show that personality variables used in this study do not contribute to a separation of nondonor/donor groups.
Keywords
Market Research, Nonprofit Organization, Socioeconomic Variable, Personality Variable, Nonprofit Sector
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