The history of marketing thought: Editors’ introduction
Stanley C. Hollander, Terence R. Nevett, Ronald A. Fullerton
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 4
Abstract
AuthorsStanley C. HollanderView author publicationsSearch author on:PubMedGoogle ScholarTerence R. NevettView author publicationsSearch author on:PubMedGoogle ScholarRonald A. FullertonView author publicationsSearch author on:PubMedGoogle Scholar
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