Historical research in marketing: Retrospect and prospect
D. G. Brian Jones, David D. Monieson
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 4
Abstract
The history of historical research in marketing is reviewed as background to an examination of the state of the art. We focus on the major current contributors to historical research in marketing, their recent works, and opinions about future prospects for this field.
Keywords
Marketing, Historical Perspective, Historical Research, Market Theory, Marketing Practice
Enable JavaScript for citation tools and additional paper interactions.