The railroad and movie industries: Were they myopic?
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 4
Abstract
In the United States, regulation prevented the railroad and film industries from responding successfully to the demands of the marketplace. Both industries did attempt to move into other industries, but were blocked by government regulations. The prevailing belief among marketing scholars that the rail and film companies were myopic cannot be substantiated by historic evidence.
Keywords
Myopia, Federal Communication Commission, Television Station, Film Industry, Marketing Scholar
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