The shifting paradigm in marketing research
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 4
Abstract
Blattberg, Robert C. 1991. “Behavioral Research in the 1990s.”Marketing Research3 (September): 12–24.Google ScholarMalhotra, Naresh K. 1988. “Some Observations on the State of the Art in Marketing Research.”Journal of the Academy of Marketing Science16 (Spring): 4–24.ArticleGoogle ScholarNeal, William D. 1989. “The Profession of Marketing Research: A Strategic Assessment and a Prescription for Improvement.”Marketing Research1 (September): 13–23.Google ScholarSchmalensee, Diane H. 1989. “Exciting Breakthroughs in Sales Promotion Research.”Marketing Research1 (September): 34–51.Google ScholarStewart, David W. 1991. “From Methods and Projects to Systems and Process: The Evolution of Marketing Research Techniques.”Marketing Research3 (September): 25–36.Google ScholarDownload references
Keywords
Focus Group, Marketing, Market Research, Marketing Research, Virtual Reality Simulator
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