Paradigms, paradiddles, and parafoils
Journal of the Academy of Marketing Science · 1992 · Volume 20 · Issue 4
Abstract
Author notesPaul E. GreenPresent address: University of Pennsylvania, Pennsylvania, USAAuthors and AffiliationsAuthorsPaul E. GreenView author publicationsSearch author on:PubMedGoogle Scholar
Keywords
Marketing Research, Scanner Data, Brand Management, Optimal Product Design, Strong Beat
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