The international marketing strategies of New England high-technology firms
Ravi Sarathy Ph.D., John Edmunds Ph.D.
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 3
Abstract
This paper examines the relationship between international marketing strategy, foreign sales performance and overall corporate performance for a small sample of 39 New England high technology firms. The results show that existence of an international marketing commitment is beneficial to overall corporate performance; however, no incremental contribution to corporate performance is evident from the use of foreign manufacturing operations over foreign sales subsidiaries.
Keywords
Firm Performance, Share Price, Corporate Performance, Foreign Subsidiary, International Marketing
Enable JavaScript for citation tools and additional paper interactions.