The use of a multi-measurement approach in the determination of company export priorities
Michael R. Czinkota Ph.D., David A. Ricks D.B.A.
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 3
Abstract
Studies undertaken to determine the priorities and special problem areas of firms involved in exporting have resulted in differing conclusions. This appears to be the case because previous researchers have asked somewhat different questions. Therefore, the usefulness of a multimeasurement approach in the determination of export issues of concern to firms is examined. Findings suggest that such an approach can be effective particularly when considering information flows, documentation, and service issues.
Keywords
International Business, Foreign Market, Business Research, International Business Study, Export Behavior
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