A comparative study of consumer information seeking: Singapore versus U.S.
Chin Tiong Tan Ph.D., Ira J. Dolich Ph.D.
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 3
Abstract
Consumer information seeking behavior was studied in the U.S. and Singapore. Rank order correlations were used to determine how the two samples differ on the extent respondents sought information from the various sources and how they evaluated usefulness of information from sources. Several interesting similarities and differences were found.
Keywords
Information Source, Consumer Behavior, Foreign Market, Consumer Information, International Marketing
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