Managerial and firm influences on export behavior
Journal of the Academy of Marketing Science · 1983 · Volume 11 · Issue 3
Abstract
Export researchers have generally interpreted small enterprise export behavior as either being exclusively dependent on firm factors or specific characteristics of decision-makers. These approaches are inadequate for explaining what is obvious managerial activity resulting from strategic choices among alternate foreign market expansion paths for the firm. This study empirically examines the interaction of decision maker and firm factors on intended export behaviors among eighty-nine Canadian manufacturing firms and finds that they explain a significant and substantive part of the variance in export entry behavior, but have limited success in accounting for variances in export performance.
Keywords
Foreign Market, Export Performance, International Business Study, American Market Association, Market Expansion
Enable JavaScript for citation tools and additional paper interactions.