Special section editor’s comments

Abstract

Arch W. Shaw. 1916.An Approach To Business Problems. Cambridge: Howard University Press.Google ScholarFred E. Clark. 1922.Principles of Marketing. New York: The Macmillian Company.Google ScholarWroe Alderson. 1957.Marketing Behavior and Executive Action. Homewood: Richard D. Irwin. Inc.Google ScholarThomas A. Staudt and Donald A. Taylor. 1965.A Managerial Introduction To Marketing. Englewood Cliffs: Prentice-Hall.Google ScholarPaul D. Converse. 1954. “The Other Half of Marketing.”Twenty-sixth Boston Conference on Distribution. Boston: Boston Trade Board.Google ScholarPeter Drucker. 1962. “The Economy’s Dark Continent.”Fortune. 72 (April):103–104.Google ScholarDownload references