Physical distribution service: A fundamental marketing concept?
John T. Mentzer, Roger Gomes, Robert E. Krapfel
Journal of the Academy of Marketing Science · 1989 · Volume 17 · Issue 1
Abstract
This article contends that current discussion and research into the role of physical distribution service in the marketing mix are hampered by a lack of consistent definition of the concept of physical distribution service and its component dimensions. In order to clarify this concept, prerequisites for a theoretically meaningful understanding of physical distribution service are presented and supported by an integrative literature review. The implications of this undertaking are also discussed.
Keywords
Customer Service, Purchase Decision, Business Logistics, Physical Distribution, Delivery Reliability
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