Consumer logistics: Conceptualization, pertinent issues and a proposed program for research
Kent L. Granzin, Kenneth D. Bahn
Journal of the Academy of Marketing Science · 1989 · Volume 17 · Issue 1
Abstract
This article provides a basic conceptual foundation for a new field of study that considers the decisions and activities of consumers within a logistics framework. Five subsystems in industrial logistics, as suggested by Bowersox (1978), furnish the conceptual underpinnings for this work. The article explores various issues related to a program of study of the field of consumer logistics, and it proposes problems to be investigated, as well as means for their investigation.
Keywords
Household Member, Consumer Research, Business Logistics, Home Economic, Private Vehicle
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