Book reviews

Abstract

Philosophical and Radical Thought in Marketing by A. Fuat Firat, Nikhilesh Dholakia and Richard P. Bagozzi(Lexington Books, 1987, 384 pages, $60.00)Industrial and Organizational Marketingby Michael H. Morris (Columbus, MO, Merrill Publishing Co., 1988, 658 pages, $38.95)Google ScholarStructural Equation Modeling With Lisrel: Essentials And Advancesby Leslie A. Hayduk (Baltimore: The Johns Hopkins University Press, 1987, 405 pages, $37.50)Google ScholarNonverbal Communication in Advertisingedited by Sidney Hecker and David W. Stewart (Lexington, MA, D.C. Heath and Company, 1988, 296 pages, $35.00)Google ScholarThriving on Chaosby Tom Peters New York, NY, Alfred A. Knopf, 1987, 384 pages, $19.45)Google ScholarMarketing and the Quality-of-Life Interfaceedited by A. Coskun Samli (Greenwood, Quorum Books, 1987, 366 pages, $45.00)Google ScholarMarketing Channels, Third Edition by Louis W. Stern and Adel I. El-Ansary (Englewood Cliffs, NJ, Prentice-Hall, 1988, 609 pages, price not set)Google ScholarMarketing In The International EnvironmentSecond Edition by Edward Cundiff and Marye Tharp Hilger (Englewood Cliffs, NJ: Prentice-Hall, 1988, $32.25)Google ScholarDownload references