Book reviews
Terry Clark, Ronald E. Goldsmith, Peter M. Banting
Journal of the Academy of Marketing Science · 1990 · Volume 18 · Issue 2
Abstract
Export Strategyby Subhash C. Jain (New York: Quorum Books, 1989, 253 pp., $45.00)Google ScholarCompetitive Marketing: A Strategic ApproachJohn O’Shaughnessy (Boston: Allen & Unwin, 1984, 372 pp., $21.95)Google ScholarReverse Marketing: The New Buyer-Supplier Relationshipby Michiel R. Leenders and David L. Blenkhorn (New York: The Free Press, 1988, 198 pp., $29.95)Google ScholarDownload references
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