Book reviews

Abstract

The Japan That Can Say “No”: The New U.S.-Japan Relations Cardby Akio Morita and Shintario Ishihara (Tokyo: Kobunsha, Kappa-Holmes, 1989, 74 pp.)Google ScholarIntegrating Innovation and Technology Managementby Johnson A. Edosomwan (New York: John Wiley & Sons, 1989, 294 pp., $39.95)Google ScholarNew and Improved: The Story of Mass Marketing in Americaby Richard S. Tedlow (New York: Basic Books, 1990, 481 pp., $24.95)Google ScholarThe Psychology of Consumer Behaviorby Brian Mullen and Craig Johnson (Hillsdale, NJ: Lawrence Erlbaum, 1990, $24.95)Google ScholarThe Hunger for Moreby Lawrence Shames (New York: Times Books, 1989, 291 pp., $18.95)Google ScholarSocial Marketing: Promoting the Causes of Public and Nonprofit Agenciesby Seymour Fine (Boston: Allyn & Bacon, 1990, 352 pp.)Google ScholarSatisfaction Guaranteed: The Making of the American Mass Marketby Susan Strasser (New York: Pantheon Books, 1989, 339 pp., $24.95)Google ScholarDownload references