Software review
Journal of the Academy of Marketing Science · 1991 · Volume 19 · Issue 3
Abstract
With the rapid increase in the number of programs available, and with the ongoing and continuous development of new software, researchers, marketers, educators, and managers face the growing problem of selecting proper software. The choice of a marketing computer package is becoming more and more difficult as the number of choices increases. These reviews are intended to help individuals select the most appropriate package for a specific application by allowing them to reduce the number of packages to be evaluated. Reviews are to be practically based rather than an abstract assessment of the manual as a descriptive document. Publication of a review should not in any way be seen as an endorsement of a package by the Academy of Marketing Science or this journal.
Keywords
Individual Consumer, Library Function, Advanced User, ASCII File, Data Editor
Enable JavaScript for citation tools and additional paper interactions.